How Marvel pricing works

Here's how Marvel pricing works, straight - both ways it's sold, what drives a quote, the number that actually matters, and exactly which figures we publish versus quote per operation. Nothing on this page is a teaser; where a number is missing, we'll tell you why.

Structure one: the managed model

You pay a small implementation fee up front alongside a refundable performance deposit, then monthly fees once Marvel is running. We set up the loop, dial it in, and keep it tuned by strain and season; your team operates it day to day. The guarantees ride on this model - your yield number, and payback inside six months against a savings model frozen before install. If Marvel doesn't perform as guaranteed, your deposit comes back and your fees stop. Commitment is a term, not a life sentence: 30 days' notice inside your first 90 days, then a one-to-two-year term. Four Charter seats run this model at half the standard rate - the first four operations to accept the terms, application required (the Charter Program).

Structure two: outright purchase

A large upfront price and a smaller monthly intelligence fee. The fee buys model upgrades, accuracy improvements, and everything the fleet learns, shipped to your machine continuously. There is no version of Marvel that runs without it, because a frozen brain stops being what you bought. Outright is standard outside the US and Canada, and available domestically. The managed tuning and the performance guarantee stay with the managed model.

Why the price isn't the same for everyone

Because complexity isn't. One operation runs a single genetic at low volume, with clean flower and simple sorting criteria: a light configuration our engineers dial in quickly. Another runs high volume across a dozen genetics with wide variation between them, seasonal swings that move the grading targets, and unique requirements on top. Even the machine is configured to the job: two, three, or four output streams, depending on how many ways your flower needs to route. And the intelligence work scales further still: every genetic gets its configurations built and tuned, every season shifts them, and every custom requirement is real engineering. Add throughput, line integration, and which structure you choose, and two operations with the same machine can have very different numbers. The spread is real: quoted per-gram costs run nearly 10x from outdoor scale to boutique indoor - volume and complexity, not negotiation. Which is exactly why we don't publish a price list that would be wrong for everyone on it.

The number that actually matters

Start with cost per gram: across recent deployments and proposals, Marvel runs from about $0.001 at outdoor scale, to roughly $0.005 in most greenhouse and indoor operations, topping out just over $0.01 for small, complex indoor grows. On flower worth dollars per gram, that is a rounding error with a payback clock. In pounds: roughly $1 to $2 for most mid-to-large operations, with high-volume outdoor running under a dollar and small complex indoor running higher. Worked through: a 1,000 lb/month operation at 68% yield recovering five to eight points ships roughly 75 to 120 additional pounds of finished flower every month - flower already grown and paid for - against a fee measured in dollars per pound. You know your price; that ratio is what every quote is built on. Hold that against what it returns: recovered yield at zero added growing cost, five to fifteen people of grading capacity, and grade preservation that keeps A-flower priced like A-flower. Under the managed model, payback inside six months is guaranteed - a floor set with a safety factor, not a stretch target - and the fastest published payback was two weeks. From there it's ROI: the guaranteed floor is 2x your first-year spend, and the design goal is 5x.

Try before you commit

The paid demo comes first, run by our team on your flower, with every weight verified by you - and the demo fee credits in full toward your package when you proceed. You pay to witness proof, not to take a gamble.

Not ready to pay for proof yet? Watch it run free first: a lab demo at our Vancouver headquarters, or a visit to a Marvel customer in a non-competing market who'll tell you what a sales page can't.